Be Nice

This is a motion piece promoting a fictitious art history lecture series called Form. 

My goal was to use a combination of design, sound and animation to represent several art movements. I spent time researching each movement in order to not only understand the aesthetic characteristics that exists throughout the work, but the motivation behind it. It was important to know when the art movement began and why, the artists involved and how it was received by the public. 

Nice and Serious

Credits:
Concept: Jeroen Krielaars (Animography)
Type Design: Alfredo Marco Pradil (Hanken Co.)
Animation: Kirstin Smith