Small But Mighty

Working in a small team, the goal of this project was to create a compelling motion graphic piece that tells the story of Canuck Place Children’s Hospice. This organization provides respite, family support, pain and symptom management, end-of-life care and bereavement services to newborns, children, youth and their families living with progressive life-threatening conditions.

While researching for the project, our team made sure to understand the mission, vision and values that are at the core of Canuck Place. This relatively small organization is able to do their work because of the commitment of thousands of people who make it possible. 

This lead us to our controlling idea. Canuck Place, like the children it supports, is small but mighty. We felt that there was no better way to motivate potential donors and potential volunteers, than to speak to the impact that their contribution has, no matter how small. Our finished piece has just over 900 frames, each drawn in photoshop. It was important to create a motion piece that looked and felt handmade in order to mirror the personal care and attention individuals receive at Canuck Place Children’s Hospice.

Learn more about this incredible organization at canuckplace.org

 

Credits:
Client: Canuck Place Children’s Hospice
Art Direction: Ignacio Osorio
Animation: Kirstin Smith, Shafakat Reshamvala, Ignacio Osorio
Compositing & Sound Design: Ignacio Osorio
Voice Over: Red Borrowman & Christopher Quine
Written by: Kirstin Smith with support from Ignacio Osorio and Shafakat Reshamvala